CASE STUDY: EDITORIAL STRATEGY - CONTENT PRODUCTION - CONTENT CREATION
Our collaboration with Stila developed from an internal program we started in September 2014 for New York Fashion Week. To create compelling and relevant coverage of the shows we wanted to remind our readers that fashion (and in this case beauty) begin at the sketch; so we tapped fashion illustrators to reinterpret and cover the collections from an artist's point of view and create Virtual Sketchbooks showcasing their coverage. As supporters of Stila already, we developed an exclusive Virtual Sketchbook featuring all beauty sketches with fashion illustrator Rachel Nosco, who we had previously featured in our stories before the collaboration. The sketchbook acted as Rachel's diary, showing a behind-the-scenes glimpse into her work backstage capturing each of Stila's beauty looks (actual Stila makeup was even included in the finished pieces) and her personal thoughts on each of the shows.