Margaux is a modern shoe brand for the modern woman. After featuring co-founders Alexa Buckley and Sarah Pierson on The Style Line, we found ourselves in awe of what these inspiring founders were building. Part of that discovery was recognizing the opportunity to refine and build upon what they had initially started on their blog #onthegaux.
From July 2016 to July 2018, we worked closely with the Margaux team to create a flourishing content hub with elevated multimedia assets (including photos, illustrations, GIFs, and videos) that truly embody the brand's chic aesthetic. We also had the opportunity to have our work translate into an offline setting via our first Margaux Moment dinner with the brand's community of Gaux Girls. By tapping our global team and respective network, we contributed to the growth of Margaux's acclaimed Gaux Girl series and captured key brand milestones and product/pop-up launches in New York City and throughout the country.
In addition to our ongoing maintenance of the platform, we also created the copy for the blog's description, "Design, style, musings and more from inside the Margaux HQ. Welcome to our world, girl on the gaux." Our work included:
Creative Content Direction/Strategy
Content Production/Creation (written and visual)