CONNECT(ED)ITORIAL
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Margaux

We have been working with Margaux, a category-leading made-to-measure shoe brand, on managing their platform #OnTheGaux since July 2016. While our focus has been on revamping their premiere Gaux Girl interview series, we are also working on content including team features, lifestyle/inspiration stories, and more.

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#ONTHEGAUX

Margaux is a modern shoe brand for the modern woman. After featuring co-founders Alexa Buckley and Sarah Pierson on The Style Line, we found ourselves in awe of what these inspiring founders were building. Part of that discovery was recognizing the opportunity to refine and build upon what they had initially started on their blog #onthegaux.

In our nearly two-year-long partnership, we have worked closely with the Margaux team to create a flourishing content hub with elevated multimedia assets (including photos, illustrations, GIFs, and videos) that truly embody the brand's chic aesthetic. We have also had the opportunity to have our work translate into an offline setting via our first Margaux Moment dinner with the brand's community of Gaux Girls. 

 

Services

In addition to our ongoing maintenance of the platform, we also created the copy for the blog's description, "Design, style, musings and more from inside the Margaux HQ. Welcome to our world, girl on the gaux." On a day-to-day level, the extent of our work includes:

  • Content Strategy
  • Content Consultancy
  • Content Production
  • Content Creation (written and visual)
  • Prop Styling
  • Art Direction
  • Correlating Content and Events

TESTIMONIAL

Since partnering with CONNECT(ED)ITORIAL, we have seen increased engagement across platforms, driven by the creative content and beautiful imagery produced by Rachel and her team.
— - Alexa Buckley and Sarah Pierson, co-founders of Margaux
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By tapping our global team and respective network, we've been able to contribute to the growth of Margaux's acclaimed Gaux Girl series, as well as capture key brand milestones and product launches in New York City and throughout the country. 

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