Margaux is a modern shoe brand for the modern woman. After featuring co-founders Alexa Buckley and Sarah Pierson on The Style Line, we found ourselves in awe of what these inspiring founders were building. Part of that discovery was recognizing the opportunity to refine and build upon what they had initially started on their blog #onthegaux.
In our nearly two-year-long partnership, we have worked closely with the Margaux team to create a flourishing content hub with elevated multimedia assets (including photos, illustrations, GIFs, and videos) that truly embody the brand's chic aesthetic. We have also had the opportunity to have our work translate into an offline setting via our first Margaux Moment dinner with the brand's community of Gaux Girls.
In addition to our ongoing maintenance of the platform, we also created the copy for the blog's description, "Design, style, musings and more from inside the Margaux HQ. Welcome to our world, girl on the gaux." On a day-to-day level, the extent of our work includes:
- Content Strategy
- Content Consultancy
- Content Production
- Content Creation (written and visual)
- Prop Styling
- Art Direction
- Correlating Content and Events
By tapping our global team and respective network, we've been able to contribute to the growth of Margaux's acclaimed Gaux Girl series, as well as capture key brand milestones and product launches in New York City and throughout the country.