CLIENT: EDITORIAL CONTENT STRATEGY, CONTENT PRODUCTION, CONTENT CREATION
We have been working with made-to-measure ballet flat brand Margaux on the relaunch of their editorial platform #OnTheGaux since late July 2016. While our focus has been on revamping their premiere Gaux Girl campaign, we are also working on content about studio/team stories, design, inspiration and more. The extent of our work includes art direction, prop styling, community/content development, production, and execution (both written and visual). In addition to this, we also created the copy for the platform's description, "Design, style, musings and more from inside the Margaux HQ. Welcome to our world, girl on the gaux."
Explore the live work below:
HOW WE FIRST CONNECTED + HIGHLIGHTS
Check out our initial visit with Margaux founders Alexa Buckley and Sarah Pierson here. We first discovered Margaux through our interviewee, collaborator and friend Sarah Slutsky. We connected with the team in early May 2016 and featured them later that month on The Style Line. The team later reached out to our founder regarding participating in the upcoming launch of their coveted Demi ballerina flat and we began working together on #OnTheGaux shortly after in July 2016.
"Since partnering with CONNECT(ED)ITORIAL, we have seen increased engagement across platforms, driven by the creative content and beautiful imagery produced by Rachel and her team." - Alexa Buckley and Sarah Pierson, co-founders of Margaux