The Frame

Maiden Home's thoughtful approach to design and commitment to craft is present in every aspect of the shopping experience. Even still, the brand wanted to create a space for larger narratives that could both inspire and serve as a resource for the Maiden Home community. That's where we came in.

For the first half of 2018, we worked with Maiden Home to conceptualize and launch The Frame — their new digital destination. From the steps of Maiden Home's stoop to the inner workings of their studio, The Frame is home to a variety of stories and inspiration that will further enhance the Maiden Home experience.  From team profiles to brand spotlights to interior designer interviews and project tours, we leveraged our global team to bring these stories to life and further connect Maiden Home's rapidly growing community. 


We conceptualized the platform and the high-level content strategy, and produced the initial launch stories. Our work included:

— Creative Content Direction/Strategy

— Content Production/Creation (written and visual)