The Frame

Maiden Home's thoughtful approach to design and commitment to craft is present in every aspect of the shopping experience. Even still, the brand wanted to create a space for larger narratives that could both inspire and serve as a resource for the Maiden Home community. That's where we came in.

In early 2018, we began working with Maiden Home to conceptualize and launch their new digital destination, The Frame. From the steps of Maiden Home's stoop to the inner workings of their studio, The Frame is home to a variety of stories and inspiration that will further enhance the Maiden Home experience.


We conceptualized the platform and the high-level content strategy, and produced the initial launch stories. Our work included:

  • Content Strategy
  • Content Production
  • Content Creation (written and visual)

Each story on The Frame is created with Maiden Home's core brand and community values in mind. From team profiles to brand spotlights to interior designer interviews and project tours, we've leveraged our global team to bring these stories to life and further connect Maiden Home's rapidly growing community. 

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