CONNECT(ED)ITORIAL
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Events

With a knack for digital storytelling, we've found there is great value in bringing these experiences into tangible settings too. There has never been a better time to capitalize on the many opportunities that can happen in an offline environment. That doesn't mean you have to go overboard - for us, keeping it simple and allowing people to connect in a truly human way is key.

THE STYLE LINE X BRAND ASSEMBLY: Brand Building In The Digital Age Panel - 2016

CLIENT: EDITORIAL CONTENT STRATEGY, CONTENT PRODUCTION, CONTENT CREATION, EVENT PRODUCTION PLEASE SEE OUR BRAND ASSEMBLY CASE STUDY FOR MORE PROJECT CONTEXT*

As a part of our ongoing work with Brand Assembly, we worked with them on developing an event series to bring these stories and their community into more tangible settings. For the kickoff event, we decided on a panel that addressed fashion's relationship with the digital age and assembled a panel who could speak to what emerging designers and professionals need to know to grow their business. We tapped our network to curate and secure panelists Ann Shoket former EIC of Seventeen, celebrity stylist Sarah Slutsky, Marissa Smith of NYLON and Rachel Fletcher of Tictail. In addition to this, our role in this event involved: procuring a dedicated social influencer partner, liaison with panel speakers, concept + discussion development, moderating, and creating dedicated editorial content around the participating speakers/event. In our collective efforts with Brand Assembly and Full Picture, the event garnered nearly 200 RSVPs and press in The Daily Front Row.

HIGHLIGHTS

THE STYLE LINE X AELLA COLLECTION X MADE REAL MODERN WOMEN MEET UP - 2016

PROJECT: EDITORIAL CONTENT + EVENT PRODUCTION

Having only very recently connected with both AELLA and Made Real, we were thrilled to partner with them on a fun event inspired by our shared affinity for community, entrepreneurship and modern style. After featuring the AELLA team on The Style Line, we learned that the brand was hosting a pop up at Bloomingdale's and decided to join forces in an offline partnership. CONNECT(ED)ITORIAL's primary role included: the panel concept and outreach, discussion questions and moderation, event name and hashtag, attendee outreach and real-time/post-event content. In our collective efforts with AELLA and Made Real the event garnered approximately 60 attendees (among them included the CEO of Macy’s Corporation, the SVP of PR at Bloomingdale’s, and the Vice-Chairman of Bloomingdale’s) and press in Racked.

HOW WE FIRST CONNECTED + HIGHLIGHTS

Revisit our initial feature with AELLA and learn more about the brand We first connected with the AELLA team via email regarding a feature in March 2016. We kept in touch and decided to come together once again for our most recent event, Modern Women Meet Up which you can read more about above or in our recap story on The Style Line.

THE STYLE LINE X THE SILL EARTH DAY - 2016

PROJECT: EDITORIAL CONTENT + EVENT PRODUCTION

We have been working with The Sill in various capacities over the past year and were thrilled to join forces in a fun offline activation that catered to our respective brand values and brought together members of our community. We wanted to do something that called attention to Earth Day but still tied in elements including personal style, sustainability, and small business. So we identified The Sill as a partner and came up with an idea to organize an Earth Day Breakfast that included a plant-potting class with prominent interviewees, editors, and influencers. CONNECT(ED)ITORIAL handled outreach, secured sponsors (Ancolie NYC aligned with these values and graciously provided light bites) and created real-time/post-event content around the breakfast.

HOW WE FIRST CONNECTED + HIGHLIGHTS

We first connected with The Sill in March 2015 for a story on their shop and team. We kept in touch and reconnected again for another editorial piece in partnership with our client Brand Assembly in September 2015. Our most recent partnership was an offline activation for Earth Day 2016 which you can read more about above or in our event story on The Style Line.

TESTIMONIAL

"With a huge help from CONNECT(ED)ITORIAL™, we held an intimate breakfast + potting workshop in honor of Earth Day at our NYC flagship. Attendees are still sharing photos on Instagram and Twitter weeks later, which just emphasizes that they enjoyed it as much as we did. Looking forward to the next one." - Erin Marino, PR+ Marketing from The Sill