CONNECT(ED)ITORIAL
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Editorial + Experiences

With a talent for digital storytelling, we've found there is great value in bringing these experiences into physical settings too. There has never been a better time to capitalize on the many opportunities that can happen in an offline environment. That doesn't mean you have to go overboard. For us, keeping it simple and allowing people to connect in a truly human way is key.

 

 

 

 

PLANOLY: STYLELINK.IT NYFW LAUNCH - 2018

CLIENT: EDITORIAL CONTENT STRATEGY - CONTENT PRODUCTION - CONTENT CREATION- EVENT PRODUCTION

PLEASE SEE OUR PLANOLY CASE STUDY FOR MORE PROJECT CONTEXT*

We've worked with PLANOLY since their launch, and this year we decided to introduce correlating events and experiences to bring some of the content and stories we've created to life. The first experience was around PLANOLY's recent launch of their newest product StyleLink.it (which enables content creators and influencers to monetize their Instagram posts). With a distinct focus on fashion influencers, we worked with PLANOLY at high-level to conceptualize an aptly-timed launch event (during NYFW at The Sosta) as well as produce the event itself. In addition to this, our role in this event included sourcing event partners (we tapped illustrator Laura Supnik to live-draw during the event) as well as liaising with The Sosta and PLANOLY teams regarding logistics, event details, guest list curation, and scheduling. We also created a detailed recap story to go live on PLANOLY's blog.

HIGHLIGHTS


MARGAUX: MARGAUX MOMENT DINNER - 2017

CLIENT: EDITORIAL CONTENT STRATEGY - CONTENT PRODUCTION - CONTENT CREATION- EVENT PRODUCTION

PLEASE SEE OUR MARGAUX CASE STUDY FOR MORE PROJECT CONTEXT*

As a part of our ongoing work with Margaux, we worked on launching an event series called Margaux Moments to bring their featured Gaux Girl interview series to life. The initial event was held at Maman NYC (hosted by Maman's co-founder and fellow Gaux Girl Elisa Marshall). We worked with the Margaux team at a high-level to conceptualize this event series as well as produce the dinner itself. In addition to this, our role in this event included liaising with the Maman and Margaux teams regarding logistics, event details, and scheduling. We also created an immersive recap story to go live on Margaux's blog #OnTheGaux.


BRAND ASSEMBLY: Brand Building In The Digital Age Panel - 2016

CLIENT: EDITORIAL CONTENT STRATEGY - CONTENT PRODUCTION - CONTENT CREATION - EVENT PRODUCTION

PLEASE SEE OUR BRAND ASSEMBLY CASE STUDY FOR MORE PROJECT CONTEXT*

As a part of our work with Brand Assembly, we worked with the team on developing an event series to bring these stories and their community into more physical settings. For the kickoff event, we decided to curate a panel that addressed fashion's relationship with the digital age and assembled a roster of speakers who could speak to what emerging designers and professionals need to know to grow their business. We tapped our own network to curate and secure panelists including Ann Shoket former EIC of Seventeen, celebrity stylist Sarah Slutsky, Marissa Smith of NYLON, and Rachel Fletcher of Tictail. In addition to this, our role in this event included procuring a dedicated social influencer partner, liaison with panel speakers, concept and discussion development, moderating, and creating dedicated editorial content around the participating speakers and event. Through our collective efforts, the event garnered nearly 200 attendees and press in The Daily Front Row.

HIGHLIGHTS


THE STYLE LINE X THE SILL: EARTH DAY - 2016

PROJECT: EDITORIAL STRATEGY - EDITORIAL CONTENT PRODUCTION - EVENT PRODUCTION

We have been working with The Sill in various capacities and were thrilled to join forces in a fun offline activation that catered to our respective brand values and brought together members of our community. We wanted to do something that called attention to Earth Day but still tied in elements including personal style, sustainability, and small business. So we identified The Sill as a partner and came up with an idea to organize an Earth Day Breakfast that included a plant-potting class with prominent interviewees, editors, and influencers in the mainstream and sustainable fashion space. CONNECT(ED)ITORIAL handled outreach, secured sponsors (Ancolie NYC aligned with these values and graciously provided light bites) and created real-time/post-event content around the breakfast.

HOW WE FIRST CONNECTED + HIGHLIGHTS

We first connected with The Sill in March 2015 for a story on their shop and team. We kept in touch and reconnected again for another editorial piece in partnership with our client Brand Assembly in September 2015. Our most recent partnership was an offline activation for Earth Day 2016 which you can read more about above or in our event story on The Style Line.

TESTIMONIAL

"With a huge help from CONNECT(ED)ITORIAL™, we held an intimate breakfast + potting workshop in honor of Earth Day at our NYC flagship. Attendees are still sharing photos on Instagram and Twitter weeks later, which just emphasizes that they enjoyed it as much as we did. Looking forward to the next one." - Erin Marino, PR+ Marketing from The Sill