CLIENT: EDITORIAL CONTENT STRATEGY - CONTENT PRODUCTION - CONTENT CREATION- EVENT PRODUCTION
PLEASE SEE OUR MARGAUX CASE STUDY FOR MORE PROJECT CONTEXT*
As a part of our ongoing work with Margaux, we worked on launching an event series called Margaux Moments to bring their featured Gaux Girl interview series to life. The initial event was held at Maman NYC (hosted by Maman's co-founder and fellow Gaux Girl Elisa Marshall). We worked with the Margaux team at a high-level to conceptualize this event series as well as produce the dinner itself. In addition to this, our role in this event included liaising with the Maman and Margaux teams regarding logistics, event details, and scheduling. We also created an immersive recap story to go live on Margaux's blog #OnTheGaux.
CLIENT: EDITORIAL CONTENT STRATEGY - CONTENT PRODUCTION - CONTENT CREATION - EVENT PRODUCTION
PLEASE SEE OUR BRAND ASSEMBLY CASE STUDY FOR MORE PROJECT CONTEXT*
As a part of our work with Brand Assembly, we worked with the team on developing an event series to bring these stories and their community into more physical settings. For the kickoff event, we decided to curate a panel that addressed fashion's relationship with the digital age and assembled a roster of speakers who could speak to what emerging designers and professionals need to know to grow their business. We tapped our own network to curate and secure panelists including Ann Shoket former EIC of Seventeen, celebrity stylist Sarah Slutsky, Marissa Smith of NYLON, and Rachel Fletcher of Tictail. In addition to this, our role in this event included procuring a dedicated social influencer partner, liaison with panel speakers, concept and discussion development, moderating, and creating dedicated editorial content around the participating speakers and event. Through our collective efforts, the event garnered nearly 200 attendees and press in The Daily Front Row.
THE STYLE LINE X AELLA COLLECTION X MADE REAL MODERN WOMEN MEET UP - 2016
PROJECT: EDITORIAL CONTENT - EVENT PRODUCTION
We were thrilled to partner with AELLA and Made Real Vodka on a fun event inspired by our shared affinity for community, entrepreneurship, and modern style. After featuring the AELLA team on The Style Line, we learned that the brand was hosting a pop up at Bloomingdale's and decided to join forces in an offline partnership. CONNECT(ED)ITORIAL's primary role included developing the panel concept and outreach, discussion questions and moderation, event name and hashtag, attendee outreach, and real-time/post-event content. In our collective efforts with AELLA and Made Real the event garnered approximately 60 attendees (among them included the CEO of Macy’s Corporation, the SVP of PR at Bloomingdale's, and the Vice-Chairman of Bloomingdale's) and press in Racked.
HOW WE FIRST CONNECTED + HIGHLIGHTS
Revisit our initial feature with AELLA and learn more about the brand We first connected with the AELLA team via email regarding a feature in March 2016. We kept in touch and decided to come together once again for our most recent event, Modern Women Meet Up which you can read more about above or in our recap story on The Style Line.
PROJECT: EDITORIAL STRATEGY - EDITORIAL CONTENT PRODUCTION - EVENT PRODUCTION
We have been working with The Sill in various capacities and were thrilled to join forces in a fun offline activation that catered to our respective brand values and brought together members of our community. We wanted to do something that called attention to Earth Day but still tied in elements including personal style, sustainability, and small business. So we identified The Sill as a partner and came up with an idea to organize an Earth Day Breakfast that included a plant-potting class with prominent interviewees, editors, and influencers in the mainstream and sustainable fashion space. CONNECT(ED)ITORIAL handled outreach, secured sponsors (Ancolie NYC aligned with these values and graciously provided light bites) and created real-time/post-event content around the breakfast.