CONNECT(ED)ITORIAL
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Creed

French luxury fragrance brand, House of Creed, tapped CONNECT(ED)ITORIAL to create a series of holiday stories for their blog Le Journal Royal.

Le Journal royal

CLIENT: EDITORIAL CONTENT STRATEGY, CONTENT PRODUCTION, CONTENT CREATION

French luxury fragrance brand, House of Creed, tapped CONNECT(ED)ITORIAL to create a series of holiday stories for their blog Le Journal Royal. These stories were centered around promotional launches, product edits, and feature-based content. Our role included art direction, prop styling, content development, production, and execution (both written and visual). 

EXPLORE THE LIVE WORK BELOW:

HOW WE FIRST CONNECTED + HIGHLIGHTS

We first connected with Creed around the launch of their #EmpoweredElegance campaign in July 2016. We kept in touch with the team and reconnected to work on these holiday stories in November 2017.