CONNECT(ED)ITORIAL
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Brand Assembly

We worked with Brand Assembly (a contemporary fashion trade-show and logistics company) on building and maintaining their consumer-facing editorial platform The Assemblist from September 2015 to March 2017. 

THE ASSEMBLIST

CLIENT: EDITORIAL CONTENT STRATEGY, CONTENT PRODUCTION, CONTENT CREATION

We worked with Brand Assembly on building and maintaining their consumer-facing editorial platform The Assemblist from September 2015 to March 2017. Our initial work began with consulting on the development of a new platform followed by the creation of original content to go live on a monthly basis. Our work included relationship-building, story ideation, art direction, production, and execution. The result has been transforming as it has provided Brand Assembly with dynamic content that spans across a myriad of mediums including digital photography, long-form written content, illustrations, and GIFs.

EXPLORE THE LIVE WORK BELOW:

HOW WE FIRST CONNECTED + HIGHLIGHTS

Revisit our feature with the Brand Assembly team here. We first discovered Brand Assembly at their premiere New York Fashion Week presentation for the FW2015 season. After attending events in partnership with Lord & Taylor (where our contributing illustrator Lily Qian soon partnered on an event) we featured the team in early 2015. With a passion for emerging designers and good timing we began working together in September 2015.

TESTIMONIAL

"Rachel has really helped us hone in on what we wanted to execute and she's gotten it done. It's been incredible to work with The Style Line/CONNECT(ED)ITORIAL™ to establish a place and a voice for these emerging designers in a creative way through the content and collaborations, which have all been really unique. It's been really rewarding for us to streamline our vision for Brand Assembly moving forward." - Hillary France, Co-Founder and CEO of Brand Assembly