CONNECT(ED)ITORIAL
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Connecting With Your Senses

Here at CONNECT(ED)ITORIAL our approach to storytelling is built around the senses.

From immersive online features to correlating live events we make it our priority to create stories that are both experiential and accessible. 

As the Fall season (and the craziness of preparing for seasonal and holiday campaigns/initiatives) begin, we're also reminded how important it is to have these ideas translate into our day-to-day interactions with our clients and collaborators. As we learned in today's featured quotes from members of our community, great storytelling comes from being present and engaging with the senses. Below are a few thoughts on the matter along with some ways we're planning to do this more effectively for the busy season ahead:

“For me, connection is a mutual understanding of one's driving life force and passion whether that be through creative expression, the way we choose to love or help others, or the way we choose to inspire. I stay connected on all fronts by being present in every moment as I engage with the people around me and interact with the environments I am in. I thrive on enriched experiences and am obsessed with absorbing details so wherever possible I use all my senses simultaneously to do this.” - Amanda Assad Mounser, Jewelry Designer

“For me, connection is a mutual understanding of one's driving life force and passion whether that be through creative expression, the way we choose to love or help others, or the way we choose to inspire. I stay connected on all fronts by being present in every moment as I engage with the people around me and interact with the environments I am in. I thrive on enriched experiences and am obsessed with absorbing details so wherever possible I use all my senses simultaneously to do this.” - Amanda Assad Mounser, Jewelry Designer

Sight:

While a majority of our time is spent looking at a screen we're also placing equal emphasis on making room for face-time. Whether that's during our shoots, meetings or events - we're staying connected by opening our eyes, quieting the digital noise and paying attention to what's right in front of us. 

“Despite the overwhelming presence of online communication social media in everyone's lives, I feel that the best connections are made in person, so I try to get out from behind my computer as much as I can to take meetings and visit clients and customers face-to-face.” - Emily Ruane, Founder of Magazine

“Despite the overwhelming presence of online communication social media in everyone's lives, I feel that the best connections are made in person, so I try to get out from behind my computer as much as I can to take meetings and visit clients and customers face-to-face.” - Emily Ruane, Founder of Magazine

Sound: 

It's true that great storytelling requires great verbal communication - but to truly get the full experience it's also equally (if not more) important to be able to listen. A lot of our work recently has focused on interview-based content which has provided us with an amazing opportunity to sharpen our listening skills. We plan to continue building on this strength and paying attention to the ways in which our interviewees and collaborators tell their stories.

“Connection to me is truth. Connection is made by honesty and being completely human. Ever since I was little, I've always wanted to be me. I never felt the want to be anyone else, or do things other people were doing. I found what I loved and continued to do it every year. This personal approach has attracted so many amazing and real people to me. Connecting on the same wavelength. I've just been me and that has led me to meet other women in business, other artists with unique sensibilities and to meet an community of all different types of kind and fun people. Thanks so much to Twitter, Tumblr, and Instagram, that's where I find my true connections. When you can be open about what you love and narrow in on others like you, that is how you build connections.” - Marleigh Culver, Designer and Director at Need Supply

“Connection to me is truth. Connection is made by honesty and being completely human. Ever since I was little, I've always wanted to be me. I never felt the want to be anyone else, or do things other people were doing. I found what I loved and continued to do it every year. This personal approach has attracted so many amazing and real people to me. Connecting on the same wavelength. I've just been me and that has led me to meet other women in business, other artists with unique sensibilities and to meet an community of all different types of kind and fun people. Thanks so much to Twitter, Tumblr, and Instagram, that's where I find my true connections. When you can be open about what you love and narrow in on others like you, that is how you build connections.” - Marleigh Culver, Designer and Director at Need Supply

Self:

Perhaps the best way to fully engage with the senses is to make sure you remain connected to yourself. While this time of year is often known for being busy, we're making it a priority to maintain a healthy (and reasonable) approach to our work and life outside of the office... and both personally and professionally.

- Rachel Schwartzmann