Connecting With Your Senses
Here at CONNECT(ED)ITORIAL our approach to storytelling is built around the senses.
From immersive online features to correlating live events we make it our priority to create stories that are both experiential and accessible.
As the Fall season (and the craziness of preparing for seasonal and holiday campaigns/initiatives) begin, we're also reminded how important it is to have these ideas translate into our day-to-day interactions with our clients and collaborators. As we learned in today's featured quotes from members of our community, great storytelling comes from being present and engaging with the senses. Below are a few thoughts on the matter along with some ways we're planning to do this more effectively for the busy season ahead:
While a majority of our time is spent looking at a screen we're also placing equal emphasis on making room for face-time. Whether that's during our shoots, meetings or events - we're staying connected by opening our eyes, quieting the digital noise and paying attention to what's right in front of us.
It's true that great storytelling requires great verbal communication - but to truly get the full experience it's also equally (if not more) important to be able to listen. A lot of our work recently has focused on interview-based content which has provided us with an amazing opportunity to sharpen our listening skills. We plan to continue building on this strength and paying attention to the ways in which our interviewees and collaborators tell their stories.
Perhaps the best way to fully engage with the senses is to make sure you remain connected to yourself. While this time of year is often known for being busy, we're making it a priority to maintain a healthy (and reasonable) approach to our work and life outside of the office... and both personally and professionally.