CONNECT(ED)ITORIAL
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Welcome to CONNECT(ED)ITORIAL

Connecting With And Understanding Our New Language

The way we tell stories is in a constant state of evolution.

When it comes to our work here at CONNECT(ED)ITORIAL it is also something we like to keep a close eye on.

Communicating with your customers/community by way of editorial content and new media storytelling is essential when crafting a narrative that better speaks to your brands' lifestyle. But between countless vehicles including blogs, Instagram and even virtual reality, how can we effectively tell these stories in a way that's understood by the masses? No matter how much new technology is introduced into our lives, it's our responsibility as marketers and storytellers to keep our lines of communication, and really our language, human. Below are a few points that better speak to this.

“I make a personal effort to view and use connection in a positive way. It can be overwhelming, time-consuming and in authentic or it can be liberating, organizational, and heartfelt. I try to follow the latter in both work and life. Being a PR and Marketing Manager in her mid-20s in NYC, I am pretty familiar with every social tool out there – but my favorite form of communication is still snail mail.” - Erin Marino, PR + Marketing at The Sill

“I make a personal effort to view and use connection in a positive way. It can be overwhelming, time-consuming and in authentic or it can be liberating, organizational, and heartfelt. I try to follow the latter in both work and life. Being a PR and Marketing Manager in her mid-20s in NYC, I am pretty familiar with every social tool out there – but my favorite form of communication is still snail mail.” - Erin Marino, PR + Marketing at The Sill

Glass Half Full:

With so many tools and resources at our fingertips it's easy to lose our sense of self when writing a quick note or sharing something digitally. As the above featured quote from Erin Marino of The Sill reminds us, connection with customers should come from both a positive and productive place. Sometimes that requires getting back to the roots in which how we relate to others - whether that is via snail mail or picking up the phone. Resorting to these "old school" tactics can sometimes spark new conversations and an authentic sense of connection with your brand's community.  

“In a broader sense, connection is about trying to find a metaphorical common language. I think that language has become progressively more visual with the rise of social media, so it’s about imagery more than ever." Whitney Goodman, Owner of WM GOODS

“In a broader sense, connection is about trying to find a metaphorical common language. I think that language has become progressively more visual with the rise of social media, so it’s about imagery more than ever." Whitney Goodman, Owner of WM GOODS

It's What's On The (INSIDE) Outside That Counts:

When crafting compelling content around your brand's story, it's equally important to place emphasis on creating strong visuals that capture your reader's attention and entices them to want to learn more about your values. Whether it's editorial or social, you only have a certain amount of time to capture and maintain their attention - and as our featured quote from Whitney Goodman of WM Goods proves, our language is becoming increasingly more visual. 

“Connection is a spark. It’s a brief or unwavering feeling of magnetism to another person, place or thing. The definition has evolved for me over the years to encompass more places and things than I would have originally imagined — but I think that’s a product of growing up and moving around. Engaging with people, listening when someone is talking and remaining present is important to make a connection. Taking time to appreciate your surroundings will open your eyes to unexpected connections and deepen existing ones.” Jessica Kane, Lifestyle Editor at The Huffington Post

“Connection is a spark. It’s a brief or unwavering feeling of magnetism to another person, place or thing. The definition has evolved for me over the years to encompass more places and things than I would have originally imagined — but I think that’s a product of growing up and moving around. Engaging with people, listening when someone is talking and remaining present is important to make a connection. Taking time to appreciate your surroundings will open your eyes to unexpected connections and deepen existing ones.” Jessica Kane, Lifestyle Editor at The Huffington Post

Speak From The Heart:

Cultivating community should inspire conversation among your customers, but it should also come with the motivation of sparking a certain feeling - one that your customers know is coming from an authentic place. It's easy to fall victim to posting "fluff" content that keeps your brand in the peripheral. So taking the time to tell stories that matter and that go beyond just trying to sell your product (and even your lifestyle) will introduce a new layer to the relationship between you and your community... and hopefully one that prides itself on longevity.