What's On The Inside: Connecting With Others In Your Business
While we live in an increasingly connected age, the weight of the (physical) world seems to get heavier and heavier.
We've acknowledged that no man (read: brand) is an island, but for many small to mid-level brands it's easy to feel a sense of paralysis when it comes to growth and connecting with the right people to make it happen. In our recent story for our client Planogr.am we talked about strategies for content planning for marketers who may (quite literally) be faced with the challenges as team of one. This got me thinking about how much the landscape has changed when it comes to connecting with colleagues and professional peers. It's easy to shoot out mass emails, G-chat your team from three desks over or simply queue up a response, but make no mistake: Though technology is here to stay, we must not forget the need for empathy and understanding when it comes to connecting with others in a professional landscape. The three quotes in this story better speak to this - we asked our community over on The Style Line how they stay connected to their team, their community and themselves. Here's our take on it:
CONNECTING WITH COLLEAGUES:
While I'm the one running the show (solo) in a full-time capacity, I always like to refer to The Style Line as "we" as it accounts for our fabulous team of contributors who contribute their creative talents to our stories and projects on a global scale. This also includes our legal team, accountants, interns and more. With that said, I do try to make time to reach out to our contributors abroad and allot IRL catch up time with our contributors (over drinks, dinners, etc.) who are based here in New York City. Any gesture, no matter how small, instills a sense of authentic connection and interest when you go the extra mile and make time for your people outside of work situations.
CONNECTING WITH YOUR Brand's Community:
We've touched on this quite a bit in our recent articles, but again, this goes beyond just creating compelling content. Making time to connect with the community in tangible settings and having the ability (and sometimes, even the courage) to start conversations with them face-to-face is invaluable. There's something to be said for this because on the most basic human level, it can recharge your personal and professional outlook on things. I guess it goes back to that saying, "Work smarter, not harder." Being around people who believe in what you're doing can help you tap into this.
CONNECTING WITH YOURSELF
As a business owner, marketer, storyteller, etc. it can feel overwhelming to find a balance between managing your responsibilities to both your business and yourself. I've learned (sometimes the hard way) that allowing time and energy to be spent on connecting with yourself and what you personally need boosts morale and keeps your mind and body healthy. It's really a matter of allowing yourself to check in with reality and log off - even if only for a minute.