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I Love Your Feed - In Partnership With PLANOLY

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As our attention spans shrink, our desire for immediacy and Insta(gram) gratification grows.

We always like to say to collaborators and clients that you have approximately three seconds to capture (and maintain) the attention of those engaging with your content. The rise of popular hashtags including #postfortheaesthetic present more considerations for marketers as they plan their content. From social media to editorial content creation, there’s definitely crossover when it comes to effectively engaging with readers. Our friends at PLANOLY are a testament to this - they’ve created the tools that provide opportunities for both short and long-term content initiatives.

No matter what side of things you find yourself, here are a few ways to elicit the infamous comment, “I love your feed!” 

APPROACH ALL PLATFORMS WITH A 'FEED' IN MIND

PLANOLY makes it easy to do this with their visual planner - even the way their own brand blog is laid out resembles that of a social media feed. Having that visual framework in mind allows for proper planning and ease when it comes to maintaining aesthetic consistency, while also being easy on the eyes.

A PICTURE IS THE GATEWAY TO THE BIG PICTURE

In our approach to content on both The Style Line and in our work with CONNECT(ED)ITORIAL clients we always makes sure to create an authentic experience which is made up of compelling storytelling (text) with dynamic visuals (photography, illustrations, GIFs, etc.) to accompany. We’ve found that in our brand, visuals are essential to illustratively bringing our text-heavy stories to life. Making sure we’re strong on this front guarantees reader’s longevity to pay attention (and actually enjoy) the story that’s in front of them.

POST IMAGES  THAT RELATE BACK TO THE STORY

Despite much of the focus being placed on visuals, once engaged, a brand’s followers invest in it's overarching story. While a beautiful feed is enough to capture the attention, it’s important to remember that the content being posted always relates back to the story you’re trying to tell. 

If you’re consistent and take these three points into consideration there’s no doubt that your followers will not only love your brand’s feed, but fall in love with who you are, the product you’ve created and the story you’re sharing with the world.

- RACHEL SCHWARTZMANN


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