Welcome to CONNECT(ED)ITORIAL™
In early August 2015, we soft-launched our content consultancy -
and while our initial goals and services have remained the same, over the last two months we've really been able to streamline our approach in working with our clients and collaborators.
In building a media company which prides itself on movement and discovery, it should come as no surprise that I've always seen The Style Line as the beginning of something. In addition to the incredible stories we share, I see the company forging an exciting direction with the possibility of exploring many new avenues... which brings us to (the first of what I'm sure will be many iterations of) CONNECT(ED)ITORIAL™, our in-house editorial content consultancy.
I personally began working on the plan for CONNECT(ED)ITORIAL™ in early 2014, with the intention of offering services that would allow brands some longevity in their content. I felt that things were so heavily driven by social media efforts (and don't get me wrong, it's a necessary aspect of business in the digital age), but as a business-owner who belongs to a values-driven generation; I wanted to find a happy medium between the two and be able to offer an opportunity for brands to truly cultivate connection with their audiences. I also wanted to create a separate identity to live under The Style Line without confusing our readers or our own editorial messaging, hence the name and additional portfolio site.
Since The Style Line LLC's inception, we've been fortunate to work on some really amazing and impactful projects; and now I am thrilled to be able to share the experience and knowledge we've garnered since and offer these skill-sets to collaborators across many creative industries.
Most notably, we've had the immense pleasure of working with a favorite here at The Style Line, and our premiere client Brand Assembly, on the relaunch and build-out of The Assemblist 2.0 - which I highly encourage you to check out to discover what they're #AssemblingDaily.
There's so much more to come in the next few months and if you're interested in keeping up-to-date with the behind-the-scenes, I'll be posting tidbits of our client work, along with pieces on industry topics from editorial strategy, content marketing and more.
But for now, I wanted to close this quick announcement with a sincere thank everyone who has been so supportive of The Style Line's expansion (personal thanks to Jane Espiritu for designing our CE logo!). I can't thank you all enough for your continued support, for keeping in touch and of course, staying connected.