A Walking Advertisement, A Working Definition
In a modern, digitally-driven age we’re faced to reconcile with both the idea and act of connection.
As 2016 kicks into high-gear, I wanted to reach out to a few members of our community to gather their thoughts on this matter and what tools they use to stay connected. Personally in my role as an entrepreneur in the tech space I’m always juggling with how this fits into various aspects of my life. In fact, earlier this year I was having a conversation with an older family member about the working definition behind connection. He's someone whose pretty removed from social (outside of engaging with Facebook memes), so to my surprise he turned to me and said, “We’re all walking advertisements. Sponsored or not.” Interesting right? I’ve been mulling over this for a while and it’s made me wonder if our increasingly growing digital actions are a coping mechanism in reaction to the tumultuous landscape we’re faced with in the real world?
But then again, what constitutes as 'real'? We’ve seen varying reactions and thought-provoking stories on what comes from filtering our lives and creating masked versions of ourselves online.
Instagram is no longer about capturing a moment in time, but rather a carefully edited moment to maintain the #aesthetic, a 140 characters limit reminds of us of the power behind “less is more” and a status update can in fact lead to a change in status quo. As marketers, content creators and everyday users, we need to start including a sense of responsibility that comes with the religious use of these sometimes life-changing tools.
CONNECT(ED)ITORIAL was created with the premise of helping our collaborators stay true to the bigger picture in their online lives, because business-related or not, we now know that content is here to stay.
Through our big-picture approach to content I hope this section of our site acts a forum for honest conversation around this working definition in both our life and work. From a content perspective it’s vital to remain connected to your brand’s intrinsic values in order to get you message across. Yet with this comes the acknowledgement that connection comes in many forms, but the most obvious starts with looking up from our screens to reconnect with the world around us - one that’s been waiting anxiously for our return.